MBA商务英语绪论分享

　MBA商务英语

　 • Business English • Dual missions：

　–

　Your

　English

　–

　Career

　Opportunities

　Percent of Managers Recommending Specific Courses as “Very Important" Preparation for General Management

　Courses U.S Asia China Oral Communication 79.5% 71.8% 8.6% Written Communication 78.0 69.7 8.0 Computer/Information Systems 53.4 27.0 21.1 Business Policy/Planning 47.5 48.2 14.1 Finance 39.9 38.5 30.9 Accounting 37.4 30.2 45.9 Personnel/Industrial Relations 36.0 36.1 37.7 Marketing 36.9 40.2 20.2 Business Economics/Public Policy 31.9 34.2 14.2 Business Law 26.0 19.1 8.5 Production/Operations 25.3 11.7 30.7 Statistics 18 .1 10.8 16.9 Advertising/Sales 14.5 10.3 22.4 International Business 10.3 21.5 10.5

　8 Personal Capital for Career Promotion

　Ability to communicate 1

　Ambition – drive 2

　College education 3

　Sound decision-making skills 4

　Self-confidence 5

　Good appearance 6

　Ability to get things done with and through people 7

　Capacity for hard work 8

　Warm-up

　• Briefing yourself • Key Elements in a Briefing to myself: –

　Name

　–

　Firm’s

　name

　–

　Nature of the

　organization

　–

　Line of the business of your organization (principal line and

　side- - line business)

　–

　Position in the

　organization

　Nature of the organization

　• State-owned -- 国有的 • Joint venture -- 合资企业 • Wholly Owned Subsidiary (WOS) -- 独资企业 • Privately run business -- 私营 • Joint-equity -- 股份制的 • Town-ship enterprise --乡镇企业

　Position in the organization

　• President 董事长 • CEO 首席执行官 • Managers of Department 部门经理 • Secretaries 秘书 • General Manager 总经理 • Regional Manager 区域经理 • Product Manager 产品经理 • Project Manager 项目经理 • Administrative Director 行政主管 • Executive Assistant 行政助理 • Account Representative 客户代表 • Sales Representative 销售代表 • Sales Manager 销售经理 • CFO 财务总监 • Financial Executive 财务主管 • CTO 技术主管 • Director 董事 • Dean of Personnel 人事处主任 • Customer Manager 客户经理

　 How to make a most impressive and valuable briefing ?

　• I am Liu Yang, a native of Hubei Province of the People’s Republic of China. I grew up in Wuhan. I was born of intellectual parents. In 1999, I graduated from Zhongnan University of Finance and Economics, majoring in the Finance. After graduation, I have worked for a bank for several years. After that, I went to Australia and took my master ’ s course of Applied Finance in Macquarie University.

　 • Currently, I am with the SSSSS(employer), a subsidiary of San Francisco-based US MNE (nature: multinational enterprise), engaged in R & D and manufacture of optical materials (line of business). • I am director of the Marketing Dept.//( My position is director of marketing Dept., working) directly under(/reporting to ) the CEO in charge of market development. I supervise a marketing staff of 12. • My daily duties(/responsibilities) cover(/include) looking into the latest development of the state-of-the-art technology of such optical materials around world, the moves of our competitors, collecting the feedbacks from our customers and filing reports in English to CEO (or at the corporate headquarters) to assist him in his decision- making process.

　Course Introduction

　 . 1.

　Teaching

　Material

　Success With BEC (Vantage) 2 2． Lecturer：

　刘洋 E E- - mail：

　shirelyang@hotmail.com

　Course Assessment

　 • Participation

　10%

　• Homework

　10%

　• Presentation

　10%

　• Final Exam

　70%

　Enjoy it!

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